NATASHA TENGGORO
TORONTO 

Building stuff that resonates and endures.
Now: Product Designer at Figma.
Past: Twitter & some smaller startups.

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Launch promo video I created for Figma Buzz



FIGMA BUZZ
DESIGN LEAD
MAY 2025 


Buzz is a new editor inside Figma that helps marketers and brand designers create on-brand content from shared assets. The product had to serve two very different needs: marketers needed flexibility to move fast, and brand designers needed control to protect the brand. I was responsible for designing the entire product, with a focus on its core differentiator — the editing system.


Figma Buzz helps marketer scale content edits across layouts, without altering the design



At the center of that was Focused Editing, a mode that lets marketers change only what’s intended, while everything else stays locked. To design it, I had to rethink how editing works in Figma — including how selection behaves across mixed objects, how overrides and styles apply at scale, and how edits flow across templates. I also had to extend Figma’s Design Systems infrastructure into a new context. It wasn’t built with structured editing for Marketers in mind, so I adapted a complex, abstract system while keeping the experience intuitive and consistent across the platform.




With limited product manager support and a fast-moving timeline, I also helped drive product direction and align cross-functional teams. I mentored another designer and worked closely with engineering, marketing, and partnerships to shape everything from editing mechanics to go-to-market. My fingerprints are on every part of the product, from the editing model to launch details.

We shipped:
  • A new editing system with Focused and Freeform modes that balanced structure and creativity
  • Core features: Inline Toolbar, Grid View, Design Mode, Template Authoring, Inserts, Export, and more
  • Make Image, a generative tool powered by gpt-image-1
  • The Inline Toolbar pattern, now reused across Figma Sites and Figma Make
  • 500+ templates through our Design Business Co. partnership — the most ever launched at once across any Figma product
  • Represented Buzz at Config London, where I introduced the product on the keynote stage alongside Dylan Field and Yuhki Yamashita, and at Config SF, where I led a 30-minute deep dive into the design decisions behind it




Buzz pushed my product thinking and execution more than anything I’ve worked on, and it grew me as a leader and sharpened my design craft in ways no other project has. I’m proud of what we shipped.


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