Building stuff that resonates and endures.
Building stuff that resonates and endures.
01 FIGMA BUZZ
I led design for Figma Buzz, a new editor for marketers and brand designers to create on-brand content. I defined the editing system, extended Design System capabilities into a new context, and shipped features like Focused Editing, Make Image (using gpt-image-1), the Inline Toolbar, and more. Launched at Config 2025.
2025
02 TONE DIAL
The Tone Dial lets presenters shape how their ideas come across by adjusting tone along a tactile axis. I designed and shipped it with a small team in under a month, and it became part of the wider conversation around AI UI and creative tooling.
2024
03 FIGJAM TO SLIDES
I designed a feature that turns a FigJam board into a structured Slides outline, helping users move smoothly from early ideas to presentation. It points to a broader ambition: blurring abstraction boundaries across Figma and making workflows feel more connected. Demoed by Jordan Singer and Dan Meija at Config 2024.
2024
04 FIGJAM MONETIZATION
To upsell Pro features, I designed contextual nudges that showed up naturally in the user journey. Instead of banners, we focused on helpful, well-timed prompts. I animated each visual myself in Origami to keep them playful and lightweight.
2024
05
FIGJAM AI
This was Figma’s first step in building native AI features, and I led design across the full bundle — including Generate Templates, Prompt Browsing, and Sort & Summarize. I worked closely with Matt Chan, Andrew Schmidt, and Rocky Chen, guiding the overall direction. The patterns and frameworks from this work helped shape Figma’s internal AI strategy mid-2023 and influenced future features like First Draft.
2023
06 JAMBOT
Jambot was Figma’s first AI feature: a ChatGPT-powered plugin for FigJam that helped teams brainstorm, generate icebreakers, rewrite text, and more. Aosheng Ran and I worked on the design for its initial launch, which was demoed by Dylan Field at a16z’s AI Revolution panel. Jambot helped position Figma as one of Fast Company’s most innovative companies in the Applied AI category.
2023
07 FIGJAM TEMPLATES
I managed and improved FigJam’s template ecosystem, including the template picker, shelf, and thumbnails. The goal was to make templates easier to discover, preview, and use—helping users get started faster and with more confidence.
JUN
2023
08 FIGJAM GROWTH
Worked on FigJam’s early growth strategy, testing ways to reduce friction and increase activation by focusing on onboarding, permission states, and other key levers.
JUN
2023
09
JAM-O-WEEN
I added seasonal Easter eggs to FigJam, like a pumpkin carving widget and a spiderweb emote wheel. These small touches brought a bit of fun and delight to the product.
OCT
2022
10 OPEN APP
To help more people explore Twitter without barriers, I designed the company’s first iOS Open App experience—focused on browsing Tweets, Communities, live sports, and search without needing an account. I led the vision work, mapped a year-long roadmap, and partnered across teams to define what an open experience could look like. While the feature didn’t ship, the work set direction for future logged-out experiences.
OCT
2022
11 TWEET SHARING
Explored a feature that let users share Tweets with decorative frames to other platforms, making it easier to extend Twitter conversations beyond the app, especially around events and communities.
APR
2022
2022
12
MUSE MEDITATION
Shaped the experience for Muse Meditation’s global e-commerce relaunch and brand refresh, which earned a Webby People’s Voice Award. Also supported content creation and asset production throughout the project.
DEC
2018
Shared the design process behind Figma Buzz alongside the team, highlighting the key decisions, challenges, and insights that shaped the product. Offered a closer look at how we built a tool that helps marketing teams create on-brand content in Figma.
MAY
2025
Introduced Figma Buzz on the keynote stage alongside Dylan Field, Yuhki Yamashita, and many other Figmates. Demoed the product live with Jasmine Stoy in front of an audience of over 1,000 attendees.
MAY
2025
Joined a few Figma teammates to share a behind-the-scenes look at our working files with Jayneil Dalal on Sneak Peek, giving a closer look at how we design inside Figma.
OCT
2024
Contributed to The Prompt by Figma Story Studio, exploring what good design looks like in the age of AI. The piece featured insights from Noah Levin, Jordan Singer, Marco Cornacchia, and Oscar Dumlao.
JUN
2024
I shared my design journey, creative process, and current inspirations in an interview with Lovers Magazine, reflecting on the experiences and ideas that have shaped my approach to design.
DEC
2023
I spoke with Creative Bloq about my day-to-day, from making meetings fun to launching Figma's new AI tools.
DEC
2023
Featured in Figma’s Figma Like the Pros video series, where I shared how FigJam onboards new users and the design thinking behind it.